Uusi Päivä

Our Role:

Art Direction for the TV-series Uusi Päivä

Uusi Päivä aired 3 times a week from 2010. We art directed the show from 2009 to 2015 and did all the graphics, on and off screen, opening title theme sequences, web design etc.

The show was set in a fictional town of Virtaus. We designed all the visuals for the whole fictional town, including a whole visual identity for the city and all its companies. The visual guide book we wrote for Uusi Päivä was the “bible” for the show.