Humanizing The World Of Gaskets

TT Gaskets is the leading manufacturer and designer of gaskets and shims in the Nordics

The way of communicating in the world of gaskets and shims is traditionally based only in technical information and product specs. We were asked to bring TT Gaskets’ branding and marketing up-to-date and widen the appeal.

We humanized the marketing communications world of TT Gaskets by bringing warmth and some human touch to their marketing. We wrote a brand book and defined new marketing communication strategies from visual styles to a more approachable tone-of-voice and everything in between and more. Besides that, we also renewed their logo, made a company video in different languages and built new sales tools to boost their sales, for example, by making product showcase videos and more.