We designed the logo and the overall visual identity of the brand along with the packaging etc. The main focus with the branding was to draw inspiration from the American and French history of mens hair pomade and grooming products yet make it fit for this day and age for modern Nordic living. Just as the product is — simple, premium and something that just works without making any fuss about it.
A firm hold pomade for all aspects living to bring a little peace to the hectic world we all live in. A timeless homage to the history – fit for today. Nordic design and living aesthetics combined with the mid-century American way of living.