The way of communicating in the world of gaskets and shims is traditionally based only in technical information and product specs. This was also the case with TT Gaskets.
As often is the case, this wasn’t communicated to the outside world at all. Therefore we set out to bring the human touch, the problem-solving abilities of TT Gaskets, the family-made values and quality of their products forward.
Instead of just talking about the product specs and showing images of products, we wanted to communicate clearly why and how the products are made and how they help TT Gaskets’ target audience to get further.
By using this formula, we set out to build a whole new marketing communications tool kit for TT Gaskets — from a brand book, visual identity, refined tone-of-voice, videos to new websites and more.
A Box Of Family Made Samples
Business Card Example
So as a test, we set out some tongue-in-cheek posters in trade fair rest rooms to awaken interest and they were appraised by the people who saw them, increasing new business leads and traffic to TT Gaskets’ stand.